A professional logo in the US costs roughly $300–$1,500 from an experienced freelancer, $2,500–$10,000+ from an agency, and under $100 from an AI logo maker. What you get at each tier differs a lot: originality, research, file formats and rights.
Logo cost by provider
| Provider | Typical price | Best for |
|---|---|---|
| AI logo maker | $20–$100 | Testing an idea |
| Marketplace gig | $50–$800 | Tight budgets, simple marks |
| Design contest | $300–$1,300+ | Seeing many options |
| Experienced freelancer | $300–$1,500 | Custom logo with some strategy |
| Brand package | Included in $1,500–$5,000 | Logo + full brand + website |
| Agency | $2,500–$10,000+ | Research-heavy identity |
What a good logo project includes
- Discovery about your business, audience and competitors
- Multiple original concepts (typically 2–4)
- Revision rounds
- Variations: full color, one color, reversed, icon-only
- Files: SVG, EPS, PDF, PNG (transparent), sized for web and print
- Full transfer of rights and ownership
Red flag: if a cheap package only delivers a JPG or low-res PNG, you’ll pay again later. Always insist on vector files.
Is a cheap logo good enough?
For a side project, maybe. For a business you plan to grow, a template logo can look like competitors’ marks, be hard to trademark and need replacing in a year or two, along with everything you printed. A custom mark designed as part of a system tends to last much longer.
Why a logo alone isn’t enough
Customers recognize brands through consistency: the same colors, fonts and style everywhere. A logo without guidelines often gets applied inconsistently across your website and socials. That’s why we include a brand guide, website and social kit with every logo.
Logo + everything after it3 custom concepts, brand guide, website and social kit.
See the Brand BoxFAQ
How much should a small business pay for a logo?
Most small businesses should expect $300–$1,500 for a custom logo from an experienced designer, or get one included in a brand package.
How long does logo design take?
Typically one to three weeks, including concepts and revisions.
Do I own my logo?
Only if your contract transfers rights. Confirm you receive full ownership and source files before paying.
